WSI eMarketing Strategies

The internet has emerged as one of the most powerful advertising tools of the century. However, the presence of millions of sites can easily make your website sink in the online ocean.  In order to keep your website visible and accessible, you require the help of Search Engine Marketing (SEM) techniques.  The two options available to businesses to gain exposure are Search engine Optimization (SEO) and Paid Search Advertising or Paid Search Marketing.  SEO is a long term strategy that requires... (more...)

2010 has been the year of the internet and especially that of social media, so much so, that at one point Google was threatened by Facebook by mentioning the possibility of a Facebook Search Engine.  2011 is predicted to be no different, with marketing gurus looking to optimize every avenue of the World Wide Web. According to a September 2010 Harris poll, 9 out of 10 online adults in the United States use social media.  Judging by the trends, it is no wonder then that in 2011 and the years to follow,... (more...)

In this month’s issue of Boating Industry the article “The Web: It’s all about results” by Jonathan Mohr details that WSI eMarketing Strategies is bringing its services to the Marine Industry in conjunction with WatchCaptain, LLC. WatchCaptain has been providing technical solutions to the Marine Industry for the last thirteen years.  Up until the summer of 2010 the firm focused on developing and supporting Marine Management Systems for the industry to run their businesses more efficiently... (more...)

How effective is your internet marketing strategy? Where should you make adjustments to improve its effectiveness? How should you allocate your online marketing budget? Who is your potential audience? Are you invisible online? The answers to these questions, and others, can be found by utilizing Web analytics. By monitoring web analytics you will understand the effectiveness of your online assets. The key is to ensure that the data obtained from web analytics is put to use by forming actionable... (more...)

Social Media has emerged as one of the most sought after ways of marketing your business online. Initially, the Social Media strategy for businesses was to simply secure the social assets. As the benefits of the channel have become better understood it is clear that social networking sites like Facebook, Twitter and LinkedIn are important elements of a digital marketing campaign. Marketing is one of the most important pillars responsible for the growth of any business. Amidst intense competition... (more...)

About a decade ago, when the world was starting to take note of digital marketing and was waking up to the advantages of internet marketing, Search Engine Optimization was considered as the ‘’end all be all’ for all internet marketing techniques. With the realization that the internet is a ‘must have’ for marketing purposes and with the increased understanding of the medium, many more business units are joining in with the motive of marketing themselves online. As such, one cannot rely... (more...)

With every corner of the world becoming obsessed with technology, companies entering the market are also using technological advancement to their advantage and are striving to gain an edge over existing brands with the smart use of advanced technology. Existing brands are in turn determined to head towards improvement by employing their experience in the industry with the innovative marketing platforms and strategies in order to gain more marketshare. Amidst cutting edge competition, digital marketing... (more...)

Meet Doug and Lynn.  Hear what they have to say about WSI eMarketing Strategies and how they can help your business improve profitability. WSI eMarketing Strategies  Read More →

WSI is committed to improving the profitability of its customers through the use of leading-edge digital technologies, delivered by knowledgeable and service-oriented digital Marketing Consultants. As more businesses join the struggle to harness the potential of the digital world for business growth and success, WSI is ready to effectively serve their needs with affordable digital solutions.  Read More →